Challenge
AOL, the foremost provider of dial-up connections, needed to reinvent itself as a value-added content provider for high-speed Internet users.

Solution
To appeal to affluent families with multiple PCs, we dramatized the content pertinent to each family member. And we found the ideal premium for this audience: a free wireless router with annual subscription so everyone in the family could share the connection.

 

 

 
 
 
 
 
 
 
 
 
 
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