David Klang
Managing Partner

When he isn’t designing custom amplifiers for his fellow rock & roll musicians using state-of-the-art 1940’s vacuum tube technology, you’ll find David solving clients’ marketing problems using state-of-the-art 21st-century direct marketing practices.

For IBM he developed a web “micro-site” to collect data on purchasing needs from IT managers in smaller companies. In the large corporate space, he created the hybrid direct marketing & sales force campaign that sold over $1 billion in IBM mainframe computer upgrades. And for the consumer market, he developed the first data-driven owner retention program for Audi, Porsche and Volvo cars.

Always on the lookout for a hot new marketing strategy or a cool old guitar, David began his career as a copywriter in the legendary direct mail division of publishing house Prentice-Hall. He moved to the agency side with posts at The Direct Marketing Agency and Y&R’s Chapman Direct unit, and then spent the next 17 years at Barry Blau & Partners where he served as Creative Director on accounts including UPS, Dreyfus, Citibank, Value Line Publishing and IBM, handling the key strategic and creative role in launching the $7 billion IBM Direct channel.

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