Conventional wisdom says response rates are declining because of

  1. saturation from too many marketing messages overall;
  2. audience shift away from “traditional” response media such as direct mail.

At Customer Growth, we beg to differ – and we have the results to prove it.
The real problem isn’t the media, or even the clutter, but the message! People tune out imitative, stale, me-too marketing messages. But they still pay attention to messages that are fresh – and speak to their needs.

Read on for a comparison of imitative vs. innovative approaches >

 
 
 
 
 
 
 
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