Student Lending — DRB Laurel Road

We wrote and designed the website around a precise SEO strategy, targeting specific graduate degree holders. Based on this highly relevant content, we gained top-5 search rankings on Google.

**Engineering / Computer Science Landing Page**

Financial Advisors - Wealth Enhancement Group

A powerful Midwestern brand, Wealth Enhancement was new to Fairfield County, Connecticut. So we developed this localized guidebook and promoted it across online and offline media.

Above: We researched and wrote a 12-page retirement guidebook specific to the current fiscal crisis in Connecticut.Below: Campaign elements including transit, social media, search, email, radio and direct mail. — **Above:** We researched and wrote a 12-page retirement guidebook specific to the current fiscal crisis in Connecticut.
**Below:** Campaign elements including transit, social media, search, email, radio and direct mail.

Debt Settlements - JPMorgan Chase

Thanks to Caller ID, collectors could no longer get through on the phone. So we dramatized the settlement offer in the mail, got up to 10% inbound and web response, and ROIs up to 100/1.

Internet: AOL for Broadband

This campaign, bundling AOL content with partnered internet service providers — = with a free router as a premium — helped AOL retain subscribers as they migrated from dialup to broadband.

Healthcare: Oxford Health Plans

Oxford was a new, unknown health insurance brand. But with this clever and impossible-to-ignore campaign, we gained sales meetings with 60% of targeted CFOs, benefit managers and brokers.

The Oxford X-Ray gained a 22:1 ROI — and won Best in Show at the NY ADDY awards